Business

FirstCry.com opens a store in Belagavi

Jul 12, 2015

FirstCry.com, Asia’s Largest Online Baby & Kids store, today announced the launch of its first store outlet in Belagavi at Tilakwadi. first-cry-belgaum

The franchisee store is very strategically situated in A2, FS PLaza, Besides Gold Plus Showroom, Khanapur Road, Tilakwadi. It has an inventory of over 100 brands across 20 categories carefully displayed for consumers to see. The store is equipped with a ‘kiosk’- 32-inch screen that allows customers to surf through the 90,000 and above products. Moreover, with the help of this Kiosk, customers can order online and purchase the product in 2-3 days from the store.

Even though India has the largest number of children in the world, the industry is largely unorganised. Parents across the country still don’t find it convenient to shop for their little ones and don’t have enough access to stores and outlets that specialise in baby care products. FirstCry.com strongly believes in an omni-channel model, wherein they focus on growing extensively across all platforms- online, mobile as well as offline as a solution to the growing needs of parents in India. FirstCry.com has already opened more than 100 stores across Tier I, II and III cities and aims to reach 400 by 2017. The industry forecast of a heavy boom in the retail market and increasing demand for baby & kids products makes Belgaum an important city in terms of expansion for FirstCry.com.

Talking about the Franchisee, the owner, Mr. Surashree S Joshi, says, “In Belgaum, parents don’t find good variety of baby products easily. With our FirstCry store, strategically located at the FS Plaza (beside the Gold Plus Showroom), parents can have access to the widest range of baby and kids products. FirstCry is a great partner as they value parents’ myriad needs and always strive to fulfill them. FirstCry.com drives an integrated marketing strategy between online, mobile and offline stores which is very helpful for us as a franchisee.”