Tarun Bharat, which has lost 1.55 lakh readers since the last quarter is at No. 10 in Karnataka. The only Marathi publication among the top 10 dailies in Karnataka, it has recorded a total readership of 2.23 lakh this time.
Tarun Bharat is the No. 1 daily in Belgaum with a total readership of 1.01 lakh in the latest quarter, but it has lost 46,000 readers in this reporting centre in the last one year. This was reported in the IRS(Indian Readership Survey) 2010 Q3.
Tarun Bharat is on Position No.7 in All India Marathi Dailies list.
Top 10 dailies in Karnataka:
- Vijay Karnataka
- Kannada Prabha
- Samyukta Karnataka
- Times of India
- Deccan Herald
- The Hindu
- Tarun Bharat
About IRS: IRS (Indian Readership Survey) is the largest continuous study of the world with a sample size of more than 250,000 households across India. It has been providing invaluable information to the media and marketing fraternity since 1997.
IRS is the single source survey for media and product ownership/usage. The prime objective of the study is to collect readership information from a cross-section of individuals, in great detail, so as to present a true and unbiased picture of their readership habits. On the media front, it also captures information on television and cinema viewing habits, radio listening habits and Internet usage. In addition to this, IRS captures information on various FMCG (Fast Moving Consumer Goods) products, usage and consumption and durable ownership amongst households. Since media and product ownership/ consumption information is captured from the same household, it enables linkages between the media and product data. IRS equips you with information that is truly reflective of the Indian population for making informed decisions.