A Belagavi originated startup – Brand Raga which set itself in Bengaluru has been awarded, “ Startup of the Year 2020 – Bangalore” by the Silicon India Magazine.
Their core services being Strategic Marketing, Brand Development, Campaign Management, Digital Marketing, Branding, Design & Communications & Personal Branding. It has served over 61+ clients, 28+ major events and has successfully executed over 134 large scale campaigns for the Government Departments, Political Parties, Event Management companies, SME’s & MSME.
Founder & CEO of Brand Raga, Shiv Mamadapur who was born and brought up in Belagavi completed his schooling at St.Paul’s High school and his engineering from KLE College of Engineering & Technology Belagavi.
Speaking to AAB, Shiv said Founded in 2017, Brand Raga has since worked on a variety of online & offline campaigns. They believe in creating meaningful concepts that not only add value to the brands they partner with, but also focus on ROI factors.
Shiv Mamadapur recalls his experience which brought on the idea for his agency – “In 2014, my friend Pallavi Bhoomreddy and I had the chance to attend a Social Media Week. From what we learned and saw, it was clear that the practice of digital marketing had huge potential.
At Brand Raga, they help companies build compelling brand stories & execute their marketing campaigns effectively thought forward led to the conception of Brand Raga.
The idea was not market ready though, as this then-new strategy was not consumer ready.” In 2015, Shiv began working with Delhi-based agency Digital Pitcher which he states he had to leave in 2017, due to personal reasons. Serving as their CEO, it was here that Shiv was able to establish his prowess in handling government projects, adding to his already vibrant past experience since 2012 working for a Bengaluru based event agency on their social media presence.
Upon Shiv’s return to Bengaluru in 2017, he realized that the time was perfect to relaunch Brand Raga as a full-fledged digital agency as the market had now begun to take greater interest in their brand’s social media appearances.
Shiv says, “Content is at the center of any campaign, and digital marketing is its propagation mechanism”. This practice of creating effective campaigns that often exceed their client’s expectations is proof of Brand Raga’s undeniable expertise.
As their journey continues, Brand Raga continues to collaborate with a number of partners within Bengaluru and beyond. Since 2017, they have worked with 53+ clients, conceptualized 115+ large-scale campaigns, curated 14+ large-scale events, and helped 15+ clients with their personal branding.
When did we ask how the future look now? And Shiv said Brand Raga has found an opportunity to expand amidst the COVID-19 pandemic. Growing through their collaborative efforts, they expect a growth of 200% by Q4 2020, which is very conceivable.