Multiplex scene may be getting crowded in places like Mumbai, but in Bangalore and other cities multiplex operators see a big untapped market waiting to be explored.
Multiplex operators are taking their operations to tier II cities now. Inox, the multiplex operator, which claims to be the first to move into untapped markets, now plans to enter Belgaum and Hubli with multiplexes of 4-screen. It plans to have a four-screen multiplex in Belgaum and another four screens in Hubli.
It has signed up developers in Hubli and Belgaum for setting up its multiplexes. The eight screens will be operational by February-March ‘09. The multiplex operator spends an average of Rs 2.5 crore per screen.