MBA Students learn nuances of Media management

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Department of MBA at KLE Dr. M S Sheshgiri College of Engineering and Technology Belagavi, had organised a workshop for one day on Film making, Advertisement and media management in the studio lab of the College premises.

Mr. Sachin Bhat, Script Writer and film Director, was the resource person for the workshop. He has been recognised at national and international film forums for his short films. One of his short films titled Pokerfish is accepted by Pocket Films for National online distribution.

bhatAddressing the students Mr. Bhat explained the nuances of Film making, Advertisement and media management. He further said that, right public connections are essential if you are into different kinds of marketing and advertising programs that are developed towards improving the image of your business. During the session the students learned the technicalities of integrating communication in advertisement making, use of sound and colour, add appeals and various add concepts. He highlighted the concept of using cinematic language effectively to make impactful advertisements.

Dr. D G Kulkarni, HOD KLE MBA said that with emergence of social media as an effective tool for marketing in today’s era, it has become mandatory for students to understand media management and understand the market pulse. He also said that workshops of such nature help in inducing creativity and thought process in students.

Principal, Dr. Basavaraj Katageri appreciated the efforts taken by the Department of MBA to take innovative learning measures to help students learn and grow from a professional perspective. He added that classroom teaching helps students gain knowledge, but workshops of such nature contribute to lifelong learning and skill development.

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