Driven by a considerable growth in the travel and tourism industry and being sufficiently established in metros and bigger cities, hospitality brands are now foraying into tier II and III cities preferably via franchise route.
Belagavi has just seen the Launch of Fairfield by Marriott at Kakti on NH 4 which according to the Classification applied for it is a FOUR STAR hotel.
This is not the end but just a small beginning and as per the data available with us from the Ministry of Tourism, another Hotel The Fern, a FIVE STAR hotel according to Classification applied for is getting ready on Ambedkar Road, Near Jatti college.
The Fern Hotels & Resorts managed by Concept Hospitality Pvt. Ltd. is present in 24+ locations under The Fern, The Fern Residency. With its baseline ‘Leading environmentally sensitive hotels’, The Fern Hotels & Resorts is amongst the Fastest growing hotel brands in India and currently a recipient of more than 40 National and International awards.
The Fern is a collection of upscale hotels and resorts. This is a full-service experience with premium accommodation and services. Either operating or expected shortly, The Fern city hotels are at prime locations in all of India’s main cities, near airports and central business districts.
These tier II and III markets are continuously gaining momentum because these have enabled the franchisors and aspiring entrepreneurs not just a chance to enjoy healthy competition but have also provided immense opportunity and fair chance to capture the largest share of the market.
With upscale hotels opening up it will also give more opportunity for jobs in the hospitality sector which has been somewhat neglected and now has a promising future ahead.