Belagavi-based SVAN Finesse has announced the launch of Kashma-Kash, a new music label created in collaboration with Downboy Global/Sounds Inc., UK. The announcement was made by music composer and lyricist Ashok Paranjape during a press conference in Belagavi. Amit Soundalgekar (Business Strategist and Organic farmer)a member of the SVAN core team, presented details of the initiative.
Kashma-Kash has been conceived as a platform for original music that tells stories through melodies and lyrics. The label seeks to create music that connects with listeners across languages and cultures while providing opportunities for talented musicians, singers and composers.
Ashok Paranjape, a Fellow Chartered Accountant (FCA,CGMA) by profession and partner at the well-known chartered accountancy firm Paranjape Phadnis, has pursued music as a lifelong passion. Along with his professional career, he has been composing music and writing lyrics, and Kashma-Kash is the culmination of that musical journey.
A unique aspect of the project is that it brings together experienced international music professionals. The team includes Brian Harris, a UK music industry veteran who has worked with globally acclaimed artists including Barry White, Robert Palmer, Chic, Mary J. Blige and Jennifer Hudson, besides contributing to major film and television projects.
The project also features Nigel Lowis, one of Britain’s leading songwriter-producers, who has sold more than 18 million records and worked with music legends including Stevie Wonder, Eric Clapton, Mariah Carey, Celine Dion, George Benson and many others. Another member of the team is Phil Dane, a London-based producer and recording engineer with decades of international experience.Two other members of the core team include Mrs Varsha Paranjape(CA) and Raj Belgaumkar (B.E mech and MBA Finance)
One of the highlights of the project is that the vocals for the songs were recorded entirely in Belagavi at SVAN’s own studios. These recordings were then shared with the international production team in London, where the music was produced and completed. The project demonstrates that music of international quality can now begin its journey from Belagavi itself.
To make this possible, SVAN has established two state-of-the-art recording studios in Belagavi. Built to international production standards, the studios feature professional acoustic treatment, world-class microphones, advanced music production software, premium monitoring systems and dedicated spaces for recording, mixing and music production. A specially designed “Pancham Caravan” jam room can also host intimate live performances and listening sessions for around 50 people.
Speaking about the vision behind the initiative, Ashok Paranjape said the studios are not meant only for the Kashma-Kash label. SVAN hopes to make this infrastructure available to aspiring singers, musicians, composers and bands from Belagavi and neighbouring regions so they can create world-class music without having to travel to Bengaluru, Mumbai or other metro cities.
“The idea is to create an entire music ecosystem in Belagavi,” he said. “Our city has immense talent. We want to provide professional infrastructure, mentoring and global collaborations so that local artists can produce music of international standards from their own hometown.”
With Kashma-Kash and its world-class recording facilities, SVAN hopes to position Belagavi as a new destination for original music creation, where local talent can collaborate with internationally renowned music professionals while creating music that reaches audiences across the world.
For details please contact: svanmusicbrewery@gmail.com