Whistling Woodzs

Belagavi gets its own designer fruit – Peru lifestyle

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She is the quintessential Belagavi Bahu, successfully blending in with the city’s laid back culture, figuring out how to get her mojo and enjoying it all the same. How then, would a true Bombay girl think of bringing in new ideas to the city?

Shloka Doddanavar moved to Belagavi after her wedding last year, and now she launches a unique concept in Belagavi on Saturday 21st and Sunday 22nd September with her new label ‘Peru Lifestyle’. I love the fruit, she says matter-of-factly. This bubbly girl is very clear about her ideas and designs which is very refreshing. Shloka’s first exhibition is an all-women show, with all the brands created, curated and crafted by women entrepreneurs and designers from Mumbai, Jaipur, Delhi.

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Somehow, meeting her, understanding her design sensibilities, her favorite colors and the themes that her design stands for, the fruit seems to be an apt allegory. The colors of the guava, green, yellow and pink, which are not your usual ones, somehow allure her and hence the brand. Shloka holds a Masters from the University of San Francisco and an MBA from S.P. Jain Institute of Management, Mumbai. She has had a rich experience in design and has curated ensembles for her niche clientele.

Shloka Doddanavar

Shloka Doddanavar

 

Always in tune with the fashion world, she started creating her own designs with the help of her craftsmen and soon found flavor with her acquaintances. She has an eye for beautiful and unique fabrics- having worked with her father’s business in packaging could be an influence.  With an impeccable sense of combining textures, youthful colors and clean lines, she brings a fresh aesthetic to lifestyle elements like clothes and home décor. Belagavi has had its fair share of branded wear and stores, but somewhere it craved for the designer element, where each piece is exclusively crafted. A reason why designer wear is preferred to prêt-a-porter is mainly because it offers you this exclusivity.

Shloka Doddanavar 

Through her first exhibition, Shloka introduces Belagavi to renowned and unique designers and brands like Peru Lifestyle, Aarya_kk, Poonam and Divya, Vandana Malhotra, Timannya, Diya and Archana in clothes,  Artous bags, Fuchsia Shoes, Sacmate bags in accessories, she has a lineup of  Dulhari Décor, Home Décor by Peru, Homescapes Bedding and Bath in Home decor and The Brownie Bar with cakes and brownies. There’s also mesmerizing Silver, the brand by Shubhangi Gat Jinagouda from Belagavi who will also be showing at the exhibition.

 

The main idea, she says, was to provide exposure to the discerning people of Belagavi to designs and labels hitherto available only in the metro cities. These labels are in sync with her design ideology of fresh colors, clean silhouettes and easy to carry clothes and accessories. Belagavi is ready for a new kind of infusion of designer culture, she feels, with the correct mix of price, quality and aesthetics. So the products been shown are all carefully selected keeping in mind the subtle but classy taste of the Belagavi crowd who had to travel to bigger cities or rely on the internet for designer wear. A look at her Instagram previews tells us there’s much to expect from Shloka and Peru Lifestyle in the days to come.

 

Peru Lifestyle is showcasing these brands at Hotel UK 27 from 11.00 to 9.00 , Saturday 21st and Sunday 22nd September 2019.

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