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Hoardings in English having a rough time

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Karnataka Rakshana Vedike (Narayan Gowda faction) were attempting to pull down a hoarding in English at Rani Channamma circle here on Sunday. However, before the KRV workers could attempt to destroy more such hoardings, the police took them into custody. They were released later.

The KRV had demanded that the Belgaum City Corporation ensure that all banners, hoardings, billboards, and posters displayed in public places were in Kannada before Rajyotsava Day on November 1. “We are not against any language but we want Kannada to be given prominence

Mostly all the hoardings are in English, except a few in Kannad. All those hoardings will have a rough time. In fact all the huge hoardings are of Telecom companies or Big retails giants, so they now need to rethink.

However, for the Ad Companies they will fall in trouble as the Belgaum market is divided and only hoardings in one language might not have a great impact on the mind of the consumers, one Ad creator told this blog. He further said, Belgaum is a complex city to advertise as the consumers might turn language bias any moment and if I have a hoarding in one particular language, they might not respond to it as they are doing now when it is in English.

Source The Hindu

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