Bangalore based product recommendation platform UNBXD, that provides search, navigation, merchandizing and analytics solutions for eCommerce companies has closed USD 2 Mn in funding led by IDG Ventures and Inventus Capital Partners. Co-Founded by Pavan Sondur(from Belgaum) and Prashant Kumar.
One of the founders of Unbxd, Pavan Sondur hails from Belgaum started his entrepreneurial journey after quitting his high paying job at NetApp. Pavan did his schooling from St. Paul’s High School, Belgaum (2002) and his Engineering from Sri Jayachamarajendra College of Engineering, Mysore.
The company plans to use the raised funds for strengthening its position in India, Singapore and North America. Further, it plans to use funds in R&D as well.UNBXD SmartEngage Platform helps eCommerce sites in increasing sales by recommending the right products to the visitors. It tracks online shoppers in real-time and powers eCommerce sites to deliver unique personalized shopping experiences to their visitors.
Harvesting user behaviour in real time on eCommerce sites and using that data to make effective product recommendations is increasingly adopted by eCommerce sites on the web and mobile.