Cities across the country have witnessed significant changes over the past 10-15 years on the back of high economic growth, infrastructure development and evolution of the services sector. Consumption of luxury services is on a rise amongst the youth of the upper class with increasing disposable incomes in Tier II and III cities in India, revealed a recent ASSOCHAM report.
With the launch of Fairfield by Marriott and the Fern in the pipeline the hospitality industry is likely to see a complete change. The local names who have been in the industry will face competition from these Star and many more upcoming budget chain of hotels.
Reliable sources in the real estate market in Belagavi have told AAB that as many as THREE new Hotels are in the pipeline namely Clarks inn, Ginger and Ibis.
Two of these hotels will be in North of Belagavi mainly Nehru Nagar and one is likely to come up in Tilakwadi.
Ginger – branded budget hotels
Roots Corporation (RCL) the wholly-owned subsidiary of Indian Hotels Company Limited (IHCL) operates the Ginger chain of hotels. Established in 2003, RCL runs the first-of-its-kind Smart Basics™ chain of hotels across India. A leading name in branded budget hotels, Ginger Hotels is an excellent choice for leisure and business travelers – for the unique blend of comfort and efficiency that it provides.
ibis brand part of AccorHotels – 3 Star Hotels
The ibis brands are part of AccorHotels, which has been committed to various causes for many years and has never stopped pushing boundaries. ibis offers you the ultimate comfort: a new innovative bedding designed by the ibis Research Department, a comfortable and well-equipped room, modern and design welcome areas.
Clarks Inn – 3 and 4 star hotels
Clarks Inn provides full-service 3 and 4 star hotels, which are located in some of the most visited leisure and business destinations. These hotels enable convenient access to the tourist and commercial hubs of the city, and offer prompt and courteous service to their guests. They ensure guests get unbeatable value for money, complemented by welcoming and comfortable rooms, modern amenities as well as reliable security standards.
Limited hotel inventory and untapped potential has opened up frontiers for hotel chains to build up properties with favorable factors of production and reasonable land costs acting as benefactors in its rapid expansion. Tier III holds immense potential for the branded hotels and he demand indicators in these markets are very encouraging according to reports.
With so many new Hotels lined up to be opened in the coming year, Belagavi city hospitality landscape is getting ready for a change. The local players will have to innovate to stay back in the competition.