With increasing awareness of people about what to eat and adopting of healthy lifestyle; there is a serious lack of healthy juice options in beverage market in India. Fruit and vegetable juice industry is dominated by unorganized players with little regard for hygiene and nutritional requirement of the consumer. And of course, in the recent past we have seen resurgence of many companies offering cold-pressed raw juices which only cater to premium segment, unaffordable for every day consumption exposing a serious void.
Freshfusion based in Belagavi is all set address this void in the market with an array of all-natural nutrient beverages made from hand picked farm fresh fruit and vegetables. These juices are completely free of any sort of artificial additives, refreshingly healthy, taste great and help you to nourish, rejuvenate and detoxify.
Freshfusion Juices houses a modern manufacturing facility located at Udyambag Belagavi. Freshfusion works with local farmers, fruit & vegetable vendors to source the best variety of raw fruits and vegetables. Using innovative food processing technology, unique juice blends are made that offer unmatched dietetic quality while retaining natural flavour, nutrition, purity and health benefits.
The founding team of Freshfusion is made up of seven passionate individuals coming from various industry background of engineering, commerce, MBA grads and entrepreneurship.
Freshfusion has developed first of its kind juice blends that
- Provide right combination of nutrients
- Have NO added Preservative, NO Sugar, NO Concentrates and NO Color
- Serve multiple health benefit
Some of the juices now available are:
V11 : This sumptuous health drink is a combination of various vegetable juices like tomato, carrot, capsicum, beetroot etc with no added water. It can be consumed either as a soup or a juice, or can be used as vegetable stock.
Carrot Tango: This amazing health drink contains pure carrot and orange juice with no added water that serves are great breakfast drink.
Green Detox: This detoxifying green health drink is a combination of bitter gourd, yellow cucumber, bottlegourd. Bitter gourd is known to help in weight loss and management of blood sugar.
And there are many more in the lineup like 100% Pomegranate juice, Apple juice, Beetroot – Jamun juice and Muskmelon-grape juice etc.
Check out www.freshfusionjuices.com products for more details about each juice and their associated health benefit.
Speaking to AAB Sharanraj one of the prmoters said,
With a CAGR of approximately 25%, industry estimates of fruit juice market is valued at 1,100 crores. Fitness centers, Health centers, IT/Corporate offices and Educational institutes are the major market segments. Freshfusion has taken its first steps to cater to Belagavi and cities like Pune, Kolhapur – Sangli and Goa. Very soon we will be expanding its production capabilities and reach across major metropolitan cities like Mumbai, Bangalore, Chennai, Hyderabad.
We asked Prashant Niranjan about it shelf life and he said,
The juices have a shelf life of SIX months from the date of manufacture. Innovative food processing and packing technology is used that helps in sterilizing the juice and also maintain the high dietetic quality of the juices for a long period without the use of preservatives.
We asked Sharanraj if they use concentrates or pulps for manufacturing of these juice blends?
He replied,
Never! All juices are made from fresh fruits and vegetables. Juices should be stored in cool, dry and hygienic conditions away from direct sun light. Once opened, consume immediately or the juices should be kept in a refrigerator and can be had within a couple of days.
The juices will be available at select few stores in Belagavi (KLE hospital coffee shops, JNMC campus store, Wild Sugar, Swamy Bakery college road, Pick n Munch Tilakwadi etc).
Soon the products will be available on Amazon and Healthkart for pan India delivery.
At Belagavi, please call us on +91 7899765497 and they will arrange for a home delivery.
Congratulations on the venture. Health domain is booming and may success be with the team. For a good change, the Editor has promoted a healthy business rather than fast food chains.