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From Home Makers to Baking Entrepreneurs – Women lead

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love dale belagavi

by Mandar Kolhapure
Home baking is no more just a hobby but has evolved itself as a full time profession. Home bakers are making the best use of the social media and have created a brand out of their hobby, talent and passion. In an era of startups, today we can call them as Baking Entrepreneurs. Baking entrepreneurs are booming in India and Belagavi too gets its piece of cake.

The bakery industry is growing rapidly in India over the last few years backed by a strong demand for processed foods. The industry is estimated to grow by 12-15% every year. Today the bakery products are not just limited to cakes and pastries but have enormously spread to muffins, mousse, doughnuts, brownies and the list goes on. Belagavi too has recently seen an increase in number of established bakery chains, individual bakeries and home bakers.

We started the hunt to find the number of home bakers in Belagavi and were sweetly surprised to find almost two dozen of them who are found not just in city limits but in the rural areas as well. The home bakers are mostly women and each one has her own story of starting this business. We tried to interact with a couple of them:

Wealth creation

home bakers belgaum belagavi

A home baker says “I completed by engineering and was working with a MNC. I got married and had to quit the job after we were blessed with a child. Years passed by and I was labeled as an idle house wife. I joined a baking class and started taking orders, initially from relatives and friends. I did it at zero profit and they helped me spread the word and thankfully today I have sufficient orders every month. This business has given me an identity and hence I give my best to the customers.”

Another baker says “It gives me immense pleasure to make the most important part of a birthday party – The cake. At the same time it gives me a lot of stress till the cake is properly made, delivered and finally cut. Baking is not a cake walk and involves a lot of hard work which gets paid off by the customer’s satisfaction. She winks and says, I check the images of customers on facebook on the event day just to see their smiling faces while cutting the cake. The profession is my only bread and butter so I do it with complete dedication.”

We also asked a few customers as to why they prefer home bakers. Aarati says “I am a vegan and it was very difficult for me to find a bakery that would make me a vegan cake which is equally tasty. I found a home baker who makes it exactly the way I want. Also, being a woman I get the she-for-she feeling of promoting women empowerment.”

Another customer, Rashmi says “Home bakers customize the way I want. I can call them anytime to suggest alterations and can also visit their place to witness the making. They put their heart and soul to complete the order. In fact it’s not just an order but a challenge for them to give the look and also the taste to the customers. They take it as a project and their dedication adds the extra sweetness to the cake.”

Some of the cakes that are trending in metro cities are Paithani cake, Rasmalai cake, Mango Rose cake, assorted cup cakes etc. and mind you these are made by Belagavi bakers too at comparatively lesser rates.

As said earlier, it’s not a cake walk for the home bakers to carry this profession. There are a lot of challenges in front of them like:

Marketing: Most of the women depend on social media and word of mouth for their sales. Online food delivery apps like Zomato and Swiggy are yet to enter Belagavi which not only gives them a market space to sell the cakes but also give them a delivery mechanism.

Awareness: Compared to metro cities where home bakers are in much demand, there is a lack of awareness and acceptability of home bakers in Belagavi. However with the city developing faster and food trends changing rapidly, the women are hopeful about the future.

Sustainability: Not just with the home bakers but with the overall food industry, sustainability has been a major challenge in Belagavi. Once you have converted your hobby to a profession, it is important to think and carry it for longer duration.

Being different: Now that they know that there are almost two dozen home bakers in the city, the competition is going to be tough. The industry demands creativity that changes rapidly. The bakers need to tighten their belts to be in sync with the latest trends. Being professional can help them carve a niche for themselves.

As discussed, home bakers are in tremendous demand in metro cities. This article was written to promote the home bakers of Belagavi who are equally talented. It gives a sense of pride when women are self sufficient and create an identity for themselves. Just a small contribution from us towards women empowerment.

All the best to the Baking Entrepreneurs of Belagavi and hope your products sell like hot cakes…

OWNER’S NAME TEJASHREE R PATIL
FIRM NAME CAKE FANTASY HOME BAKED CAKES
CONTACT 8095580491, 9663688557
LOCATION SADASHIV NAGAR
EGG/EGGLESS/BOTH BOTH
SPECIALTIES ANY TYPE OF CUSTOMIZED CAKES
 
OWNER’S NAME SNEHA KULKARNI JOSHI
FIRM NAME SK’s CAKES AND CRAFTS
CONTACT 8055523487, 7045443487
LOCATION AGARKAR ROAD TILAKWADI
EGG/EGGLESS/BOTH EGGLESS
SPECIALTIES COLD CAKES, PASTERIES, FONDANT CAKES, CHOCO LAVA CAKES, CAKE POPS
 
OWNER’S NAME ARCHANA DESHPANDE
FIRM NAME ARCHIE’S BAKES
CONTACT 9850161462
LOCATION BUDHWAR PETH TILAKWADI
EGG/EGGLESS/BOTH BOTH
SPECIALTIES CUSTOMIZED THEME CAKES IN FONDANT BASE, FRESH CREAM CAKES
 
OWNER’S NAME GARIMA KULKARNI
FIRM NAME HOMEBAKED LUXURY EXPERIENCE BY GARIMA KULKARNI
CONTACT 8105207777
LOCATION SOMWAR PETH TILAKWADI
EGG/EGGLESS/BOTH EGGLESS
SPECIALTIES GULAB JAMUN EXPERIENCE CAKE, DARK CHOCOLATE TRUFFLE CAKE, BANANA DRY FRUITS CAKE, FLORAL DECORATIONS, JAR CAKES, ASSORTED CUP CAKES
 
OWNER’S NAME ARIFA MUJAWAR
FIRM NAME EATS AND TREATS
CONTACT 9449769061
LOCATION KUVEMU NAGAR
EGG/EGGLESS/BOTH BOTH
SPECIALTIES TRUFFLES, BROWNIES, CUPCAKES, GRANOLA HEALTH BARS AND MORE
 
OWNER’S NAME ANANYA RUSTOMJI
FIRM NAME CAKES ROYALE
CONTACT 9620651833
LOCATION BAUXITE ROAD
EGG/EGGLESS/BOTH BOTH
SPECIALTIES PLUM CAKES WITH RUM AND WITHOUT RUM, BIRTHDAY CAKES, WEDDING CAKES, THEME CAKES, BROWNIES
 
OWNER’S NAME KHALIDA DHAMNEKAR
FIRM NAME KAKES AND BAKES
CONTACT 9449939044
LOCATION SADASHIV NAGAR
EGG/EGGLESS/BOTH BOTH
SPECIALTIES ALL TYPES OF CUSTOMIZED CAKES, FONDANT CAKES, HALAL CAKES
 
OWNER’S NAME VAISHALI PIRALE
FIRM NAME PRA’S CAKES N BAKERS
CONTACT 7996503754
LOCATION AUTO NAGAR
EGG/EGGLESS/BOTH EGGLESS
SPECIALTIES BLACK FOREST CAKE, BAKES ONLY IN COOKER GIVES ULTIMATE TASTE
 
OWNER’S NAME NIKITA MUNDADA
FIRM NAME BAKE N FLAKE
CONTACT 7411456029
LOCATION SHAHAPUR
EGG/EGGLESS/BOTH BOTH
SPECIALTIES MOUSSE, FONDANT CAKES,CAKE LOAFS, BREADS,PUFF PASTRY,FRESH CREAM CAKES,MUFFINS, CUPCAKES
 
OWNER’S NAME URVI THAKKAR
FIRM NAME LOVE FOR CHOCOLATE (L4C)
CONTACT 8550877577
LOCATION MANDOLI ROAD TILAKWADI
EGG/EGGLESS/BOTH EGGLESS
SPECIALTIES COLD CAKES, DATES CHOCOLATE
 
OWNER’S NAME MEGHANA HEGDE
FIRM NAME THE BROWNIE BAR
CONTACT 9620942099
LOCATION MANDOLI ROAD TILAKWADI
EGG/EGGLESS/BOTH BOTH. VEGAN ALSO
SPECIALTIES EVERYTHING MADE OF WHOLE WHEAT AND BROWN SUGAR, ALCOHOLIC BROWNIES AND CUP CAKES, VEGAN LOAFS
 
OWNER’S NAME GEETA GUNJAL
FIRM NAME SVG FOOD PRODUCTS
CONTACT 9741848486
LOCATION HINDWADI
EGG/EGGLESS/BOTH EGGLESS
SPECIALTIES VARIETES OF COOKIES, CAKES, PASTERIES, THEME CAKES, WHEAT CUP CAKES, MUFFINS
 
OWNER’S NAME RUMAN KILLEDAR
FIRM NAME SUGAR FANCIES
CONTACT 7338071502
LOCATION NEHRU NAGAR
EGG/EGGLESS/BOTH BOTH
SPECIALTIES COLD CAKE, CUP CAKES, AND ALL TYPE OF CUSTOMIZED AND THEME CAKES
 
OWNER’S NAME ARTI KAMAT
FIRM NAME AK BAKES
CONTACT 9967421913
LOCATION MANGALWAR PETH TILAKWADI
EGG/EGGLESS/BOTH BOTH
SPECIALTIES ALL TYPES OF CAKES AND MUFFINS
 
OWNER’S NAME SHILPA TELSANG
FIRM NAME CAKES N BAKES
CONTACT 8147340478
LOCATION BHAGYANAGAR
EGG/EGGLESS/BOTH EGGLESS
SPECIALTIES ALL TYPES OF COLD CAKES AND CUP CAKES
 
OWNER’S NAME SANGEETA PRABHU
FIRM NAME BLUSHY MUFFINS
CONTACT 9448818535
LOCATION BHAGYANAGAR
EGG/EGGLESS/BOTH EGGLESS
SPECIALTIES ALL TYPES OF COLD CAKES, CHOCOLATE CUP CAKES
 
OWNER’S NAME MADHURI GAIKWAD
FIRM NAME A CAKE FOR A DAY
CONTACT 9901366786
LOCATION VADAGAON
EGG/EGGLESS/BOTH BOTH
SPECIALTIES ALL TYPES OF CAKES FOR BIRTHDAYS AND ANNIVERSARY
 
OWNER’S NAME MAMATA SALOKHE
FIRM NAME MAMATAS
CONTACT 8830525756
LOCATION KHANAPUR ROAD
EGG/EGGLESS/BOTH EGGLESS
SPECIALTIES FRESH CREAM CAKES, CHOCOLATES, ICE CREAMS
 
OWNER’S NAME NIDHI MAGDUM
FIRM NAME BAKING BLISS
CONTACT 8861169614
LOCATION RAMTEERTH NAGAR
EGG/EGGLESS/BOTH BOTH
SPECIALTIES NON FONDANT CAKES, STRUCTURE CAKES, CUSTOMIZED CUP CAKES.
 
OWNER’S NAME POORNIMA JAGTAP
FIRM NAME SATURNALIA
CONTACT 9108252586
LOCATION BHAGYANAGAR
EGG/EGGLESS/BOTH BOTH
SPECIALTIES FONDANT, BIRTHDAY CAKES, COOKIES AND BROWNIES
 
OWNER’S NAME SAMIKSHA JADHAV
FIRM NAME SIDDHESHWAR BAKERS
CONTACT 9379608465, 7026717111
LOCATION SHIVAJI COLONY TILAKWADI
EGG/EGGLESS/BOTH BOTH
SPECIALTIES ANY CUSTOMIZED BIRTHDAY OR EVENT CAKES

 

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7 COMMENTS

  1. I also prepare baking items like cake’s, pizza and Samoa so many things, if it’s possible to me get chance in market in local belgaum city I’m able to supply for any contity… thanks for opportunity..😉😃

  2. I also bake lots of variety in cake muffins brownie Lava cake stuffed buns and lots more but help me how to start a business I need mentors to help me thank you if you really guide me in this.

  3. I also bake at home and i want to sell products from my home but how to start this all please guide me it will be very helpful

  4. Great work. As always AAB is different and impactful. While you covered about hidden gems of BGM you also did a wonderful job of connecting the products to market.

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