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From Home Makers to Baking Entrepreneurs – Women lead

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by Mandar Kolhapure
Home baking is no more just a hobby but has evolved itself as a full time profession. Home bakers are making the best use of the social media and have created a brand out of their hobby, talent and passion. In an era of startups, today we can call them as Baking Entrepreneurs. Baking entrepreneurs are booming in India and Belagavi too gets its piece of cake.

The bakery industry is growing rapidly in India over the last few years backed by a strong demand for processed foods. The industry is estimated to grow by 12-15% every year. Today the bakery products are not just limited to cakes and pastries but have enormously spread to muffins, mousse, doughnuts, brownies and the list goes on. Belagavi too has recently seen an increase in number of established bakery chains, individual bakeries and home bakers.

We started the hunt to find the number of home bakers in Belagavi and were sweetly surprised to find almost two dozen of them who are found not just in city limits but in the rural areas as well. The home bakers are mostly women and each one has her own story of starting this business. We tried to interact with a couple of them:

home bakers belgaum belagavi

A home baker says “I completed by engineering and was working with a MNC. I got married and had to quit the job after we were blessed with a child. Years passed by and I was labeled as an idle house wife. I joined a baking class and started taking orders, initially from relatives and friends. I did it at zero profit and they helped me spread the word and thankfully today I have sufficient orders every month. This business has given me an identity and hence I give my best to the customers.”

Another baker says “It gives me immense pleasure to make the most important part of a birthday party – The cake. At the same time it gives me a lot of stress till the cake is properly made, delivered and finally cut. Baking is not a cake walk and involves a lot of hard work which gets paid off by the customer’s satisfaction. She winks and says, I check the images of customers on facebook on the event day just to see their smiling faces while cutting the cake. The profession is my only bread and butter so I do it with complete dedication.”

We also asked a few customers as to why they prefer home bakers. Aarati says “I am a vegan and it was very difficult for me to find a bakery that would make me a vegan cake which is equally tasty. I found a home baker who makes it exactly the way I want. Also, being a woman I get the she-for-she feeling of promoting women empowerment.”

Another customer, Rashmi says “Home bakers customize the way I want. I can call them anytime to suggest alterations and can also visit their place to witness the making. They put their heart and soul to complete the order. In fact it’s not just an order but a challenge for them to give the look and also the taste to the customers. They take it as a project and their dedication adds the extra sweetness to the cake.”

Some of the cakes that are trending in metro cities are Paithani cake, Rasmalai cake, Mango Rose cake, assorted cup cakes etc. and mind you these are made by Belagavi bakers too at comparatively lesser rates.

As said earlier, it’s not a cake walk for the home bakers to carry this profession. There are a lot of challenges in front of them like:

Marketing: Most of the women depend on social media and word of mouth for their sales. Online food delivery apps like Zomato and Swiggy are yet to enter Belagavi which not only gives them a market space to sell the cakes but also give them a delivery mechanism.

Awareness: Compared to metro cities where home bakers are in much demand, there is a lack of awareness and acceptability of home bakers in Belagavi. However with the city developing faster and food trends changing rapidly, the women are hopeful about the future.

Sustainability: Not just with the home bakers but with the overall food industry, sustainability has been a major challenge in Belagavi. Once you have converted your hobby to a profession, it is important to think and carry it for longer duration.

Being different: Now that they know that there are almost two dozen home bakers in the city, the competition is going to be tough. The industry demands creativity that changes rapidly. The bakers need to tighten their belts to be in sync with the latest trends. Being professional can help them carve a niche for themselves.

As discussed, home bakers are in tremendous demand in metro cities. This article was written to promote the home bakers of Belagavi who are equally talented. It gives a sense of pride when women are self sufficient and create an identity for themselves. Just a small contribution from us towards women empowerment.

All the best to the Baking Entrepreneurs of Belagavi and hope your products sell like hot cakes…

OWNER’S NAMETEJASHREE R PATIL
FIRM NAMECAKE FANTASY HOME BAKED CAKES
CONTACT8095580491, 9663688557
LOCATIONSADASHIV NAGAR
EGG/EGGLESS/BOTHBOTH
SPECIALTIESANY TYPE OF CUSTOMIZED CAKES
 
OWNER’S NAMESNEHA KULKARNI JOSHI
FIRM NAMESK’s CAKES AND CRAFTS
CONTACT8055523487, 7045443487
LOCATIONAGARKAR ROAD TILAKWADI
EGG/EGGLESS/BOTHEGGLESS
SPECIALTIESCOLD CAKES, PASTERIES, FONDANT CAKES, CHOCO LAVA CAKES, CAKE POPS
 
OWNER’S NAMEARCHANA DESHPANDE
FIRM NAMEARCHIE’S BAKES
CONTACT9850161462
LOCATIONBUDHWAR PETH TILAKWADI
EGG/EGGLESS/BOTHBOTH
SPECIALTIESCUSTOMIZED THEME CAKES IN FONDANT BASE, FRESH CREAM CAKES
 
OWNER’S NAMEGARIMA KULKARNI
FIRM NAMEHOMEBAKED LUXURY EXPERIENCE BY GARIMA KULKARNI
CONTACT8105207777
LOCATIONSOMWAR PETH TILAKWADI
EGG/EGGLESS/BOTHEGGLESS
SPECIALTIESGULAB JAMUN EXPERIENCE CAKE, DARK CHOCOLATE TRUFFLE CAKE, BANANA DRY FRUITS CAKE, FLORAL DECORATIONS, JAR CAKES, ASSORTED CUP CAKES
 
OWNER’S NAMEARIFA MUJAWAR
FIRM NAMEEATS AND TREATS
CONTACT9449769061
LOCATIONKUVEMU NAGAR
EGG/EGGLESS/BOTHBOTH
SPECIALTIESTRUFFLES, BROWNIES, CUPCAKES, GRANOLA HEALTH BARS AND MORE
 
OWNER’S NAMEANANYA RUSTOMJI
FIRM NAMECAKES ROYALE
CONTACT9620651833
LOCATIONBAUXITE ROAD
EGG/EGGLESS/BOTHBOTH
SPECIALTIESPLUM CAKES WITH RUM AND WITHOUT RUM, BIRTHDAY CAKES, WEDDING CAKES, THEME CAKES, BROWNIES
 
OWNER’S NAMEKHALIDA DHAMNEKAR
FIRM NAMEKAKES AND BAKES
CONTACT9449939044
LOCATIONSADASHIV NAGAR
EGG/EGGLESS/BOTHBOTH
SPECIALTIESALL TYPES OF CUSTOMIZED CAKES, FONDANT CAKES, HALAL CAKES
 
OWNER’S NAMEVAISHALI PIRALE
FIRM NAMEPRA’S CAKES N BAKERS
CONTACT7996503754
LOCATIONAUTO NAGAR
EGG/EGGLESS/BOTHEGGLESS
SPECIALTIESBLACK FOREST CAKE, BAKES ONLY IN COOKER GIVES ULTIMATE TASTE
 
OWNER’S NAMENIKITA MUNDADA
FIRM NAMEBAKE N FLAKE
CONTACT7411456029
LOCATIONSHAHAPUR
EGG/EGGLESS/BOTHBOTH
SPECIALTIESMOUSSE, FONDANT CAKES,CAKE LOAFS, BREADS,PUFF PASTRY,FRESH CREAM CAKES,MUFFINS, CUPCAKES
 
OWNER’S NAMEURVI THAKKAR
FIRM NAMELOVE FOR CHOCOLATE (L4C)
CONTACT8550877577
LOCATIONMANDOLI ROAD TILAKWADI
EGG/EGGLESS/BOTHEGGLESS
SPECIALTIESCOLD CAKES, DATES CHOCOLATE
 
OWNER’S NAMEMEGHANA HEGDE
FIRM NAMETHE BROWNIE BAR
CONTACT9620942099
LOCATIONMANDOLI ROAD TILAKWADI
EGG/EGGLESS/BOTHBOTH. VEGAN ALSO
SPECIALTIESEVERYTHING MADE OF WHOLE WHEAT AND BROWN SUGAR, ALCOHOLIC BROWNIES AND CUP CAKES, VEGAN LOAFS
 
OWNER’S NAMEGEETA GUNJAL
FIRM NAMESVG FOOD PRODUCTS
CONTACT9741848486
LOCATIONHINDWADI
EGG/EGGLESS/BOTHEGGLESS
SPECIALTIESVARIETES OF COOKIES, CAKES, PASTERIES, THEME CAKES, WHEAT CUP CAKES, MUFFINS
 
OWNER’S NAMERUMAN KILLEDAR
FIRM NAMESUGAR FANCIES
CONTACT7338071502
LOCATIONNEHRU NAGAR
EGG/EGGLESS/BOTHBOTH
SPECIALTIESCOLD CAKE, CUP CAKES, AND ALL TYPE OF CUSTOMIZED AND THEME CAKES
 
OWNER’S NAMEARTI KAMAT
FIRM NAMEAK BAKES
CONTACT9967421913
LOCATIONMANGALWAR PETH TILAKWADI
EGG/EGGLESS/BOTHBOTH
SPECIALTIESALL TYPES OF CAKES AND MUFFINS
 
OWNER’S NAMESHILPA TELSANG
FIRM NAMECAKES N BAKES
CONTACT8147340478
LOCATIONBHAGYANAGAR
EGG/EGGLESS/BOTHEGGLESS
SPECIALTIESALL TYPES OF COLD CAKES AND CUP CAKES
 
OWNER’S NAMESANGEETA PRABHU
FIRM NAMEBLUSHY MUFFINS
CONTACT9448818535
LOCATIONBHAGYANAGAR
EGG/EGGLESS/BOTHEGGLESS
SPECIALTIESALL TYPES OF COLD CAKES, CHOCOLATE CUP CAKES
 
OWNER’S NAMEMADHURI GAIKWAD
FIRM NAMEA CAKE FOR A DAY
CONTACT9901366786
LOCATIONVADAGAON
EGG/EGGLESS/BOTHBOTH
SPECIALTIESALL TYPES OF CAKES FOR BIRTHDAYS AND ANNIVERSARY
 
OWNER’S NAMEMAMATA SALOKHE
FIRM NAMEMAMATAS
CONTACT8830525756
LOCATIONKHANAPUR ROAD
EGG/EGGLESS/BOTHEGGLESS
SPECIALTIESFRESH CREAM CAKES, CHOCOLATES, ICE CREAMS
 
OWNER’S NAMENIDHI MAGDUM
FIRM NAMEBAKING BLISS
CONTACT8861169614
LOCATIONRAMTEERTH NAGAR
EGG/EGGLESS/BOTHBOTH
SPECIALTIESNON FONDANT CAKES, STRUCTURE CAKES, CUSTOMIZED CUP CAKES.
 
OWNER’S NAMEPOORNIMA JAGTAP
FIRM NAMESATURNALIA
CONTACT9108252586
LOCATIONBHAGYANAGAR
EGG/EGGLESS/BOTHBOTH
SPECIALTIESFONDANT, BIRTHDAY CAKES, COOKIES AND BROWNIES
 
OWNER’S NAMESAMIKSHA JADHAV
FIRM NAMESIDDHESHWAR BAKERS
CONTACT9379608465, 7026717111
LOCATIONSHIVAJI COLONY TILAKWADI
EGG/EGGLESS/BOTHBOTH
SPECIALTIESANY CUSTOMIZED BIRTHDAY OR EVENT CAKES

 

8 thoughts on “From Home Makers to Baking Entrepreneurs – Women lead”

  1. Great work. As always AAB is different and impactful. While you covered about hidden gems of BGM you also did a wonderful job of connecting the products to market.

    Reply
  2. I also bake at home and i want to sell products from my home but how to start this all please guide me it will be very helpful

    Reply
  3. I also bake lots of variety in cake muffins brownie Lava cake stuffed buns and lots more but help me how to start a business I need mentors to help me thank you if you really guide me in this.

    Reply
  4. I also prepare baking items like cake’s, pizza and Samoa so many things, if it’s possible to me get chance in market in local belgaum city I’m able to supply for any contity… thanks for opportunity..??

    Reply

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